To remain its customers’ favourite, McDonald’s has kept experimenting and innovating. McDonald’s global chain of restaurants has grown to more than 36,000 restaurants and recently it opened one in Kazakhstan. In the longer term, it aims to manage more than 95% of its restaurants through franchisees. Last year, it re-franchised several of the company owned restaurants. However, at the core of its successful business is a strong business model which is enjoying continuously faster growth. It is known for its great quality food, taste and customer service. McDonald’s is expanding and adding new markets as well as new stores every year. ![]() Apart from strong brand equity, it has an impressive presence globally. Run mainly by its franchisees, it has seen a lot of success worldwide. McDonald’s is the second largest fast food brand of the world based upon number of stores operational worldwide.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |